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Right blend of direct and electronic marketing and recruiting is the need of the hour for international student recruiting. (Discussion)

Dr Lokesh said – Fri, 21 Nov 2008 12:49:54 -0000 ( Edit Link )

With the rapidly growing global economy and growing international education market, the competition for international students from countries other than the US has intensified. You cannot showcase your institution by adopting the same strategy as you use for marketing for domestic students. Cost and visa limitations means that international students cannot participate in campus visits, and budget and time constraints limit the use of domestic type direct marketing campaigns and school to school recruiting strategies used by US universities for international recruiting. Higher education institutions must adapt cutting edge e-marketing and e-recruiting tools and strategies to take their institutions and the institutions’ experience virtually to the door steps of prospective international students and their parents to increase visibility and recruit students.

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Author: Dr Lokesh; Authority 187

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Shouldice said – Thu, 18 Dec 2008 17:04:50 -0000 ( Flag Edit Mark / Unmark Best Link )

You are so right Dr. Lokesh. Different avenues must be taken to reach international students and introduce them to our schools. Thankfully there are options like Athabasca University where students can earn a Canadian degree from a fully accredited, public institution from the comfort (and cost savings) of their own home. Of course strategies must be put in place to reach said students and introduce them to AU but that is what learnhub is all about.

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